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Many of the below quotes say it all, but suffice that the new How2Recycle labels being rolled out by its namesake program are raising consumer awareness on recycling and firmly increasing views of positivity towards brands that participate. A recently-released report from the How2Recycle program details a survey of over 5,400 participants and the message is clear: Having the How2Recylce label on your product is heavily positive, increasing consumer confidence (in your brand/product), educates them on how best to recycle and builds their perception of responsibility your company undertakes with regard to the environment. And the great news? Portco has become a member of the How2Recycle program and can now offer this label addition to its customers!

I’m far more likely to buy products with clear recycling labels… It’s incredibly helpful to have the nonrecyclable products labeled, too.
– December 8, 2018 – Quote from the How2Recycle Consumer Survey Report of May 2019

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Here are a few examples of the How2Recycle label being employed on a plastic bottle, retail box and Amazon shipping box. Image Courtesy: How2Recylce.info


If your company wants to stand apart from the rest of the crowd, the first thing you should do is have the how2recycle symbol on your product!
– July 29, 2018 – Quote from the How2Recycle Consumer Survey Report of May 2019

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Far better than a simple “recylcle” label, these How2Recycle labels give real instructions, so very simply. No wonder these labels are gaining so much traction. Image Courtesy: How2Recycle.info


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See the full survey report from How2Recycle here.

AUTHOR: Dan Meyers