A Place for Packaging Innovators

Who in the world doesn’t just love mashed potatoes? I’m not sure I’ve met anyone that doesn’t count themselves in this group. Indeed, mashed potatoes have long been a staple to many a meal, especially during the holidays, or when looking to balance a meat and vegetable meal. And now Idahoan, the preeminent producer of packaged potato and soup products, has won “Product of the Year, Side Dish Category” for its Idahoan® Family Size Mashed Potatoes. And hey, this award is no joke. According to PR Newswire: 

Product of the Year is the world’s largest consumer-voted award for product innovation, where winners are determined by the votes of 40,000 consumers in a nationally representative survey conducted by research partner Kantar, a global leader in consumer research.

Well, having served these very potatoes myself, on more than one occasion, it is very easy to see why Idahoan has emerged as this year’s winner. In fact, I think a great commercial for Idahoan would be a situation similar to the old “Pepsi Challenge,” made popular in the 1980’s. Blindfold the taster and let them try grandma’s mashed potatoes up against Idahoan…and see who wins. My guess is folks would have a very hard time telling the difference between true “homemade” and those from this esteemed food maker. I’m sure several people would pick Idahoan outright…they are that good.

Oh my oh my, if I hadn’t just eaten lunch I’d be trying to reach through the screen on this one! These Buttery Homestyle Mashed Potatoes from Idahoan just won “Product of the Year, Side Dish Category…” Soo darn tasty. Image Courtesy: Idahoan.com
Here’s the full selection of Family Size Idahoan mashed potatoes available at present. Too many potatoes, too little time!!! Image Courtesy: Idahoan.com

The folks at Idahoan are, of course, appreciative of the award as they continue to be recognized for excellence. To be sure, this isn’t the first time the company has been recognized for its “genius level” products. Just google Idahoan and you’ll see what I mean. Hands down, these are the best, off-the-shelf potatoes you can buy. Here’s a quote from Ryan Ellis, Vice President of Retail Marketing at Idahoan:

“It is such an honor that Idahoan® Family Size Mashed Potatoes have been selected as a 2019 Product of the Year Award winner. Coming on the heels of IRI sales data from 2018 that helped Idahoan® earn the title of America’s Favorite Mashed Potatoes, we’re proud to receive such a meaningful recognition from Product of the Year.”

– Ryan Ellis, Vice President of Retail Marketing at Idahoan

A full list of winners, in 36 product categories, can be view here:  productoftheyearusa.com. You can follow along socially with #POYUSA2019 on InstagramFacebook and Twitter.

AUTHOR: Dan Meyers