A Place for Packaging Innovators

With the U.S. Food and Drug Administration (FDA) giving the Nutrition Facts label its first overhaul in over 20 years, and with CPC brands needing to comply by July 26, 2018, brands have a chance to embrace the new design early and gain a competitive advantage. The new design, announced on May 20, 2016, has been controversial with many CPC brands opposing the change which requires the display of more realistic serving sizes, disclosure of added sugars and other items that could influence customer decision making. That said, many view this as a win for consumers who are seeking greater levels of detail around what they are buying and eating…and therein lies the opportunity to stand out. With consumers so information driven, brands that quickly embrace and push this new change may appeal greater to consumers seeking enhanced nutritional information.

The below graphic shows the  major changes taking place in the Nutritional Facts label:

 

See what's different in the new FDA-designed Nutrition Facts label that has the industry in a stir. Image Source: FDA.gov

See what’s different in the new FDA-designed Nutrition Facts label that has the industry in a stir. Image Source: FDA.gov

And now for a side-by-side comparison with the old and new labels:

Side-by-side comparison of the old and new FDA-designed Nutritional Facts labels. Image Courtesy: FDA.gov

Side-by-side comparison of the old and new FDA-designed Nutritional Facts labels. Image Courtesy: FDA.gov

 

Here is a link to the original article where I found this information. Read on for more detail and, if you’re a consumer-factng CPC brand, take heart!

AUTHOR: Dan Meyers