Bill Nye & Coca Cola on Plastic Bottle Recycling
Recycling can be confusing for many. Is this package garbage or recycle ready? Does this company use sustainable packaging? What goes where on recycling day? To help in the effort to make recycling easier to understand, science guru Bill Nye has teamed up with Coca Cola to show just how simple plastic bottle recycling can and should be. Part of the global push for a more circular economy, where the reuse of an item is as important as its initial application, a stop motion animation was produced with narration done by Bill Nye. However, this Bill Nye is built entirely out of plastic. Delivered in his usual, straightforward tone, the plastic Bill Nye does an entertaining and effective job of explaining the process of recycling in a very easy-to-get way. See this great video below.
“By closing the loop we can create a world without waste.”
In an article posted on the Coca Cola website, which detailed their efforts with Bill Nye and computer animation powerhouse Mackinnon & Saunders, I was struck by one particular stat. (per the article): “While roughly 59% of Americans have access to curbside recycling[1], 27% of plastic bottles are currently recycled[2] in the United States.” These figures represent real opportunity. With expanded recycling programs, along with greater participation, we can move together towards a more circular economy.
As part of our efforts to contribute to a greener, more sustainable planet, check out our newest line of packaging that features products across four categories including post-consumer recycling or PCR, compostable, and recycle ready. Under the banner of our new EarthGuard brand, we’re proud to be joining companies like Coca Cola in pushing for greater planetary responsibility and local sustainable solutions.
[1] Source: The Recycling Partnership, 2020 State of Curbside Recycling.pdf
[2] Source: NAPCOR: NAPCOR’S 2020 PET RECYCLING REPORT REVEALS AN 800 MILLION POUND INCREASE OF RECYCLED PET FOR END MARKET USE OVER THE PAST DECADE